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2024秋季Prime Day热卖庭院产品盘点

by Xiaoli Huang 11 Oct 2024

夏去秋来,一年中最惬意的季节来临了。

小优曾整理过夏季亚马逊爆卖的庭院用品,多数以割草机和装饰用品为主。但时节变化,气候转凉以及即将到来的节日,都让消费者对庭院用品提出了新的需求。取暖用品、修剪器、节日装饰等产品成为热门购物首选。基于此,小优整理了近期亚马逊庭院类目的畅销品榜单,希望能对各位卖家选品和运营有帮助。

01 园艺剪刀

该款园艺剪刀来自芬兰老牌园艺公司Fiskars,旗下囊括了Gerber、Iittala、Royal Copenhagen、Waterford、Wedgwood等多个家居园艺品牌。售价13.97美元Fiskars园艺剪刀单在9月已售出上万件,同时累计评论已高达4.6万条,成为园艺工具类当之无愧的销冠。配备钢刀和低摩擦刀图层,可实现平滑切割,减少黏胶,还具备超强的防锈能力。此外还设计了防滑握柄和易开锁功能,能更好地控制剪刀。

夏季出于庭院使用和美观的需要,电动和半自动割草机一时间炙手可热。但秋天植被凋零,树木枯黄使得修剪活动日益频繁,所以园艺剪刀自然成为了当下的“抢手货”。

02 变色火包

变色火包来自Party Flames,一个专注于增加篝火趣味的品牌。该款变色火包售价6.36美元,数据显示上月销量达5K+。产品使用方式也十分简单,将1-2个火彩包扔进正在燃烧的火堆中,经过燃烧反应,火焰即可呈现出各种炫彩的颜色。

庭院篝火排行榜中前两位都是火彩包,第二名火彩包套装数量多,售价稍贵,但依然不影响它获得3K+的销量。虽然这类产品的实用性不高,更多是装饰增加趣味的用途。但透过榜单可见,海外消费者为“新奇”,提高体验感类产品买单意愿较强。

03 万圣节眼球灯

该款夜光眼球灯来自BeHiller,售价21.99美元,亚马逊显示上月已售出超过万件。眼球灯采用太阳能供电设计,适用于庭院、花园、草坪和派对装饰。尤其在即将到来的万圣节,3D设计和摇摆的眼球看起来十分立体逼真,充血的眼球与诡异的绿光相结合,可轻松营造恐怖氛围。

搜索庭院装饰产品,销量最高的均为万圣节主题产品。据Capital One Shopping数据显示,2023年万圣节美国人的总支出高达122亿美元,仅糖果支出就36亿美元。尤其是万圣节和圣诞节,海外消费者在装饰方面的花费较其他节日更高,且消费意愿更强。无论是庭院装饰还是万圣节糖果,早在九月份就已开启抢购热潮。
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